Confronting Health Misinformation: The U.S. Surgeon General’s Advisory on Building a Health Information Environment reports that:

Misinformation thrives in the absence of easily accessible, credible information. When people look for information online and see limited or contradictory search results, they may be left confused or misinformed. More broadly, misinformation tends to flourish in environments of significant societal division, animosity, and distrust. 

The NNLM engages with communities to raise awareness of trusted, high-quality, and relevant information and develop strategies to improve health literacy, data literacy, and understand and actively engage in medical research (clinical trials).